Spending on Advertising

Over the next while I'm going to post excerpts of my article published in Waste Advantage Magazine for discussion.

Most sources attribute the following quote to John Wannamaker, although I did find that it has also been attributed to William Lever:

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

What is your initial reaction to this quote?

Published in Waste Advantage Magazine

Thanks to Angelina and team at Waste Advantage for the opportunity to share my ideas on how we communicate about our recycling programs.
Got my copy today!